August 2011 Commentary: Business-as-usual economic Rx?

An April 2011 (Earth Day) release of US postal stamps feature a variety of “Go Green” activities such as recycling, hanging wash to sun-dry, composting, bicycling and others.  This government campaign may have good intentions, but how about using e-mail and buying less stuff instead, rather than promoting the same, tired “business-as-usual” conservation measures that leave us trapped in a consumer society?